01
Retail, Restaurant, Tenant & Landlord Representation
Specialized representation for national, regional and local retail, restaurant and service concepts, together with positioning and leasing services for local and regional landlords and REIT's.
Michigan retail commercial real estate
Experience.
Relationships.
Results.
Strategic tenant and landlord representation, site selection, leasing and commercial real estate advisory services throughout Michigan.
Since 1996Michigan market leadership
30+ yearsSenior-level experience
StatewideRetail market coverage
Prime Commercial Group
Michigan insight. National retail perspective.
Prime Commercial Group is a boutique commercial real estate brokerage built on market knowledge, long-standing industry relationships and direct senior-level involvement.
Founded by Daniel M. Lutz in 1996, the firm has helped national and local retailers enter, expand and reposition throughout Michigan while advising owners and developers on leasing, redevelopment, land assemblage and acquisition.
1996Firm established
1991ICSC involvement began
25 yearsICSC Michigan Executive Committee
1:1Principal-led client service
What we do
Retail real estate, strategically represented.
Focused expertise for retailers, restaurants, property owners, developers and investors across Michigan and throughout the United States.
02
Site Selection, Land Acquisition & Disposition
Market prioritization, trade-area intelligence, location sourcing, land assemblage and acquisition support, plus strategic guidance for the sale, sublease, lease termination or repositioning of surplus properties.
03
Consulting Services
Fee for Service consulting provides individual client assessments for retailers, delivering market intelligence that leads to focused trade-area entry and expansion plans. For landlords, developers, and investors provide market positioning site evaluation, merchandising strategy and transaction guidance.
04
Development, Redevelopment & Preferred Developer Services
Strategic collaboration from site identification through ground-up development, leasing, repositioning and market entry or expansion.
Illustrative photography; not presented as specific Prime Commercial Group assignments.
Daniel M. LutzPresident & Founder
Leadership
Experience you can reach.
Daniel M. Lutz brings more than 30 years of experience in retail tenant and landlord representation. A Detroit native and Albion College graduate, Dan combines enduring industry relationships with deep knowledge of Michigan’s retail corridors and communities.
His long-standing involvement with ICSC reflects a career committed to the region’s retail real estate industry.
Since 1991Active ICSC member
25 yearsMichigan Executive Committee
2010 & 2011Michigan Idea Exchange Co-Chair
Principal-ledDirect involvement on assignments
Representative National Retail Experience
Trusted across the retail landscape.
Representative brands assisted with Michigan market entry, expansion and/or disposition.
Representative experience shown for informational purposes. Past representation does not imply current affiliation or endorsement.
Owner & developer advisory
From land assemblage to lease-up, to disposition.
Experience supporting institutional owners and developers through the full lifecycle of retail real estate.
- Ground-up center leasing
- Power & neighborhood centers
- Freestanding facility development or disposition
- Shopping center redevelopment
- Big-box and small-shop development/leasing strategy
- Restaurant and Drugstore site development
- Land assemblage & acquisition
- Owner, Developer and REIT representation
Start a conversation
Put Michigan market experience to work for your next assignment.
Contact Daniel LutzPrime Commercial Group248-539-3200dlutz@primecommercialgroup.com31800 Northwestern Highway, Suite 310
Farmington Hills, MI 48334
Farmington Hills, MI 48334